GOeureka (ICO Review) — Next-gen Solution Shaping the Future of Online Hotel Booking

The emergence of online travel agencies (OTAs) perfectly demonstrates the value of leveraging new technologies to disrupt existing industries. OTAs have an undeniable advantage over an individual hotel’s online presence as they can capitalize on consumers’ demand for low prices and options by aggregating their room inventory from different hotel groups and partners.

When it comes to hotel bookings, OTAs make up nearly 70% of all online bookings and their market growth has been at the expense of hotels’ direct bookings. Hotels are losing ownership of their consumers as the OTA stronghold increases.

GOeureka is a travel tech company utilising blockchain technology to build a hotel booking platform. Our mission is to decentralise the hotel booking sector and deliver greater transparency by allowing hotels to directly connect with their customers. As a technology partner to hotels, GO aims to provide a dynamic digital experience to users and eradicate the high commission structures imposed by online travel agents. By reducing the financial commitments of hotels to third-party booking platforms, GO’s vision is to enable hotels to focus more resources on providing better intrinsic value and services to travellers around the globe.

The main feature of GOeureka

The GOeureka platform is adapted to various devices and is easy to use. Project-made intelligence quickly finds hotels that meet client needs according to the parameters given. A user can specify any selection criteria, including prices for accommodation, choice of food and kitchen options, views from windows, etc. GOeur they are trying to make holiday travelers as comfortable as possible.

GOeureka's vision

GO has a plan to create an online ecosystem where businesses grow by offering the best services to tourists. As a technology partner for the hotel industry, GO will offer applications and web experiences that are simple and direct to users without high commissions on most sites. By freeing up resources for hotels, GO will enable them to offer better value and customer service with their resources.

PROBLEMS WE SOLVE

LACK OF TRANSPARENCY LEADING TO HIGHER PRICES

Inequitable commissions to OTAs ultimately decrease hotels' margins and increase consumer prices

NEGLECTED HOTEL LOYALTY PROGRAMS

Consumers miss out accruing points and subsequently free hotel rewards

SEARCH BIAS

The manufactured bias through modified and reordered search results on OTA's ultimately costs consumers choice and value

GOeureka Hotel Booking Loyalty Programs With The Blockchain

If a hotel wishes to integrate, the GO ecosystem will offer an API where a hotel can link their inventory with the reservation system. There will be guides offered to the hotel’s IT department to make the integration seamless. Go will also integrate with the property management software of a hotel via strategic partnerships.

One issue that GO will solve is the disconnected loyalty programs. Today, every airline, car rental service, and the hotel will have its own loyalty program. This makes it hard for ordinary consumers to accumulate enough points to redeem for significant rewards.

An integrated loyalty program powered by the blockchain is the future. Go will create an interoperable program that is powered by this technology. Users will have the option to convert the loyalty program points of a hotel in GO credits. With this system, loyalty points earned from a car rental service can be converted into GO credits. This can then be used to pay for a hotel room.